The Internet is saturated with articles and products to increase website traffic. Marketing Sherpa’s Benchmark Guide reports large firms spending upwards of $25,000 for online marketing campaigns. The good news is that there are general approaches to marketing websites that are reasonable for the owner and proven to increase website traffic. The following will cover three key components of search engine optimization (also known as SEO), which are as follows:
- One main theme per Web page
- Link building with a personal touch, and
- Participating in other websites.
- Use SEO services in Dallas if you want professionals to do the work for you.
One Main Theme Per Web Page
The basic unit for a search engine is the individual Web page, not the whole site. It is possible for a page inside a site to show up in the Google top ten, while the home page is somewhere around 500 for the same search term. To take advantage of this fact, website owners should focus on one theme for each page of the website. Break the theme down into a word or phrase, which is often called a keyword or keywords, then make sure that word or phrase appears in all different parts of the page. (more…)
Driven by visions of easy money, many people leap into buying investment properties with great enthusiasm but little preparation and foresight. Real estate investing is a business, and as in any business, there are problems and challenges. Nonetheless, many of these obstacles can be anticipated and avoided. Overpaying for property is one of the most common but avoidable errors committed by novice investors.
Local Patterns Trump National Trends
Despite the screaming headlines about mortgage meltdowns and plummeting real estate prices, many experts stress that buyers must focus on what is happening in their local markets. Supply and demand and, consequently, pricing and sales patterns can vary widely from state to state and even neighborhood to neighborhood. To be well-informed and well-positioned to choose wisely, investors must keep tabs on this type of data by questioning real estate agents, reading local newspapers, exploring target areas, and speaking with residents there.
Patience Pays Profits on Income-Producing Property
Purchasers of property have long heard the maxim that profits are made when a property is bought, not when it is sold. This means that, when selling property, those who paid more than necessary for it will not make as much money as they could have if they had negotiated a lower purchase price.
Real estate agents have noted that buyers have no sense of urgency in stalled markets. Instead, savvy buyers are patient enough to wait for sellers to further slash their asking prices, says Mike, a realtor Dallas. (more…)