The Internet is saturated with articles and products to increase website traffic. Marketing Sherpa’s Benchmark Guide reports large firms spending upwards of $25,000 for online marketing campaigns. The good news is that there are general approaches to marketing websites that are reasonable for the owner and proven to increase website traffic. The following will cover three key components of search engine optimization (also known as SEO), which are as follows:
- One main theme per Web page
- Link building with a personal touch, and
- Participating in other websites.
- Use SEO services in Dallas if you want professionals to do the work for you.
One Main Theme Per Web Page
The basic unit for a search engine is the individual Web page, not the whole site. It is possible for a page inside a site to show up in the Google top ten, while the home page is somewhere around 500 for the same search term. To take advantage of this fact, website owners should focus on one theme for each page of the website. Break the theme down into a word or phrase, which is often called a keyword or keywords, then make sure that word or phrase appears in all different parts of the page.
For instance, use the keyword(s) in the title of the page, on any headings you include, and in the caption for any pictures used. Use the keyword(s) at the start of the main content and again at the end of the page. If possible, keyword(s) should be used in the actual Web address of the specific page. As a word of warning, be careful not to go overboard with keywords in the main body of writing. Keywords should always be under 10% of the total content or the repetition will come across as artificial.
Link Building with a Personal Touch
The importance of link building in search engine optimization has also been publicized to the point that the Internet is saturated with link building programs. The goal is to obtain an inbound link (another website to the target website) from a quality Web page that has a similar topic. To gain maximum benefit from an inbound link, the link title and description should reflect the keyword(s) from the target Web page.
Most professional link building programs and services involve email campaigns inviting other website owners to link to the client website. Unfortunately, even top Web marketing firms like SEOmoz report the success rate of e-mail requests at less that 50%. Consider requesting a link over the phone, which has a higher overall success rate than an email request. Likewise, requesting a link in person at an industry event or like function will provide an advantage over email requests.
Participating in Other Websites
The third step is really an extension of the second step. Participating in other websites is a way to independently build links to the target website. For example, most blogs allow readers to comment on the writing and include a link at the end of the comment. If links are allowed, leaving comments on a popular blog that relates to the topic of the target Web page will result in valuable inbound links. Many news and magazine websites also allow for these types of comments.